Cross Cultural Management @ Work Logo Leiden Uni photo building

This China seminar took place at the University of  Leiden on November  10, 2011.


  • Real-life cases
  • Connecting organisations and Chinese speaking top talent


This China seminar provided the participants with a practical and in-depth insight into cross cultural management from both the Dutch and the Chinese perspectives.

cross cultural management collage


Dhr. Piet van Hemmen -
Chairman Project Committee of the European China Centre Rotterdam

Piet van Hemmen

Cross cultural experience: The ECCR is a joint venture between a Chinese and a Dutch company. From the very start Piet has been involved with setting up and the management of this unique joint venture.

Presentation: Piet will share his personal experiences and insights on what it takes to work in a cross cultural environment where Chinese and Dutch cultures meet. He will focus on the areas of management and decision making.

Ms Annie Zheng Yi
- Chairman of the China-Europe Growth Foundation


Cross cultural experience: Annie Zheng Yi worked for Dutch companies in China (Unilever) and Holland (DE|Sara Lee). Currently she is active as managing director of PMC Connect and MING-Translations, both companies are active on the cross roads between China and Europe.

Presentation: Annie will share her experience as a Chinese working in a Dutch environment in both China and Europe and will give a unique insight in the way Chinese business people see the Dutch.


Wenneker MING Translations European China Centre

SVS China-Europe Growth Foundation